KPSM

Identity Design & Collateral

I designed a new identity and all the collateral for a new healthcare startup. Kitsap Pulmonary & Sleep Medicine in Seattle needed a new look, and lots of collateral that communicated their fresh, friendly approach to sleep care. Designing such a large gamut of collateral really tests your brand standards, and is a TON of fun.

The new identity speaks to KPSM's holistic care, and includes some subtle crescent moon imagery.


I developed signage solutions for KPSM's two locations in the Seattle area. Designing large window pieces was a riot, and they lend an immediate presence to what could otherwise be a boring office park.



I did collateral from stationery to lab coats.